The internet has radically impacted the way consumers discover and use local businesses. Frequently, customers will use Google before looking for a particular product or service. It is also common to see online searches from shoppers looking for the nearest business to their location. While these developments have helped numerous entrepreneurs, other businesses have suffered as they fell behind the pace. It is never too late to make changes, though, and the following methods can all help to increase a local business’s online visibility.
Ask a Client to Mention You on Social Media
One of the simplest ways to reach a targeted audience is when clients mention your brand. Many of your client’s followers will be local and interested in your products and services, with an added benefit of social proof from the association. A simple method is to make a direct request, but you can also get shares and retweets from creating content that links to the client.
Use Targeted Online Advertising
Some local businesses are reluctant to invest in paid advertising, but the high level of ad targeting means you can now reach a very defined and even local audience. Facebook, for example, will help you find the exact people who are most interested in your business, defined by location and various demographic factors. As long as your results are carefully tracked and campaigns are adjusted and optimized based on real-time data, you can generally expect a positive ROI from Facebook advertising. If you’re not familiar with the platform or don’t have time consult a local marketing expert.
Create Case Studies
Mentioning the clients you have worked with can help sell your brand, but you can go further by developing case studies. A case study might show how you gained specific results working with a client, helping to sell your services and develop interesting content. If you sell products, you could show how buyers are using your products to good effect.
Work with Other Businesses in the Local Area
Not every other business needs to be seen as a competitor. Most local areas will have a small number of direct competitors, but a large number of possible partners. Working with other businesses can help you reach a larger audience, finding common ground that attracts similar clients. You don’t need to do anything too complex, with simple mentions on social media, blogs, and main websites helping to increase brand awareness.
Expand Your Website Content
Local businesses often struggle to find content for their website. Commonly, a site will be “thin”, featuring some basic pages that don’t offer too much insight into the business. There are, though, opportunities to expand the site to reach new people and grow interest. An active blog can show the personality behind the business, while also reaching new keywords through search engine optimization. It is also worth developing individual pages for each product or service you provide.
Develop Shareable Content
Content marketing is one of the most effective ways of increasing visibility, but many local businesses don’t consider it a viable option. Just because you are targeting a smaller market, it doesn’t mean there aren’t opportunities to reach them via engaging content. For example, an infographic detailing information about the local community might appeal to businesses across a broad spectrum, leading to a high number of shares and reposts.
Optimize Your Email Marketing Campaigns
Email is central to most online marketing campaigns, but local businesses don’t always use it effectively. Collecting the details of your customers and leads allows with a free tool like MailChimp allows you to reach out sporadically, engaging people with your business. Developing an email newsletter doesn’t need to be complicated, with news, latest product details, and discounts all ways to get attention.
Monitor Brand Mentions
From social media to review sites, most brands will be mentioned across the web. The ability to discover these mentions and amplify them is a great way to increase online visibility. Tools like BuzzSumo monitor numerous sites for particular keywords being used. When you find examples of your brand name being discussed, you can promote the positive responses across your network and resolve any negative feedback.
Local markets will inevitably have fewer competitors than their broader counterparts, but the traffic levels will also be far less. Attempting to gain visibility will be a different type of challenge from global marketing, with focused audiences being the target. There are, though, plenty of marketing methods you can use to reach an ideal audience, building long-term relationships that help your business grow. Regardless of the industry or location, using a combination of these methods should be enough to get you noticed online.
More About Ascent SEO Marketing Agency
At Ascent SEO we are more than just search engine optimization although it’s fair to say it’s our preferred long-term value strategy for virtually any business online. We’re a full service marketing agency. To find out more about us visit our homepage here: https://ascentseo.net/